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Ever wonder why the Lamborghini cars don’t have any advertising? Lamborghini doesn’t advertise because they are a company that believes in word of mouth and generating interest from their customers. They believe that if you create an amazing product, people will naturally want to share it with others. This is just one of the many reasons why I like Lamborghini!
While I am not a car reviewer, and haven’t been able to talk directly to the company about this, here are my thoughts on why Lamborghini, one of the coolest and highest regarded supercar companies on earth doesn’t have traditional advertising.
1. Lamborghini’s cars are their best advertising
There aren’t many other companies out there that fulfill the idea of having a product that “sells itself” better than Lamborghini. Every car they produce is a masterpiece and people want to share it with the world.
Lamborghini’s cars are their best advertising because they have an amazing product that is so high on peoples list of dream vehicles, customers naturally tell others about them without any prompting from Lambo themselves!
The company believes in word of mouth. They’ve always stayed that way, and they believe it’s the most effective marketing tool in their arsenal. This means if you create something great then your competition, then the vehicle will sell itself.
Lamborghini doesn’t need to spend money on advertising because they have a product that is so desirable, people will share it with others without any prompting from the company themselves!
2. Lamborghini’s market isn’t watching traditional advertising
People that buy Lamborghini’s aren’t spending time watching traditional advertising. They’re too busy driving their new car and enjoying it, or working on building up the savings to buy another one.
Lamborghini’s market is the people that are looking for a thrill. They want to feel like they’re living life on their own terms and not following society norms, which means Lambo has found an untapped niche in this world of advertising-free companies!
3. Car reviewers are Lamborghini’s best advertising
If you are anything like me, you watch plenty of car reviews online, and Lamborghini’s are always a favorite.
The reviews themselves have become the best advertising for Lambo, and they’re not even paying to put their cars in front of people!
The company is getting free exposure from car reviewers who love them so much that it becomes an obsession with these vehicles – which means more sales as well.
It’s easy to convince someone that they want a car, when you watch a reviewer online enjoying a car so much, you are going to immediately want it. It also means big views for the reviewer, so they are doing anything they can to get that vehicle on their channel .
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4. They don’t want to be advertising next to traditional vehicles
Lamborghini is a company that has been around for over 50 years, and they have never advertised. They are not interested in being next to traditional vehicles on the road because it would make them seem like any other car manufacturer out there – which isn’t what Lambo wants at all!
The brand’s goal from day one was always about standing apart as an elite luxury vehicle maker with no comparison whatsoever (even Ferarri); advertising just doesn’t fit into their plan of action anymore than putting up billboards or TV ads does now-a days (or ever).
Conclusion
Lamborghini is the name of a car brand. The company has been around since 1963 and it’s considered to be one of the best in the sport if not for all companies. In addition, they don’t have many ads compared to other brands, which could make you forget that once they used popular methods of advertising such as social media!
