A Man and His Gear: Who We Are

Our mission at A Man and His Gear is simple: We want to help people find the right gear so they can do the things they love to do.

How it all began

After reading one of his favorite marketing books in December 2017, our founder Austin couldn’t sleep one night. He had an idea that he just couldn’t shake. A website that provided helpful information about safes in a family-friendly, honest way. Reviews that were done with integrity, honesty and expertise. Austin grabbed his laptop to write the first article and hasn’t stopped since.

As the site started to grow over the coming months, Austin realized that there was a market for this type of content beyond just the safe industry, and transitioned the site to being about men’s gear, and A Man and His Gear was born.

Since then, A Man and His Gear has helped millions of people across our website, YouTube channel, email newsletter and beyond. Our goal stays the same: Provide a family-friendly corner of the Internet where content is created with integrity, expertise and a whole lot of fun. (Hey, we like what we do!)

Our History

December 28, 2017

We launched!

With a plethora of knowledge in the safe industry, our founder’s goal was to create content that helped people on their search for the right safe. “A Man And His Safe” was born.

December 28, 2017
December 29, 2017

We published our first article!

The first article (discussing the features of our founder’s favorite safe company “Fort Know”) was published and we haven’t stopped since!

December 29, 2017
February 24, 2018

We launched on YouTube!

We wanted to further connect with our audience, so we set our laptops aside (but just for a minute) and created our very first video.

February 24, 2018
February 3, 2019

We transitioned!

After a successful launch in the safe content space, we added to our portfolio of products that we review and transitioned to A Man and His Gear.

February 3, 2019
July 25, 2022

Our team grew!

With the success of our site and channels, it was time to add to the team, so we added a team member to work on brand partnerships, content planning and more.

July 25, 2022

And now…

Even after all these years, our goal stays the same. We want to continue to reach more people with high-quality, researched content in areas we have expertise! We’d love for you to follow along on this fun, crazy journey!

Our Mission & Core Values

Our mission is to help you find the right gear for the right occasion, so you can do what you love most!

We’re not just another website with an opinion. Each of our pieces of content is thoroughly researched, carefully crafted, reviewed (and reviewed again) and shared with you all. We pride ourselves in following our Core Values in everything we do:

#1: Integrity

There’s enough garbage out there on the Internet. Our founder has always believed in family-friendly content that enriches people’s lives. And that’s how we continue to run our business to this day. We handle ourselves with integrity with the way we do business, with our partners, with our readers, and with each other.

#2: Honesty

We want you to know the ins and outs of the products we review, the information we research, and the content we publish. We strive for honesty in everything we do. Every time we hit publish.

#3: Positivity

There’s enough negativity and bad news in the world. We try to showcase products we love, instead of criticizing products we can’t stand behind.

#4: Fun

Hey, let’s be honest, this is a pretty fun job. We try to bring that fun across in all of our content.

More About Us

We’re pretty lucky. Not only do we get to work with some amazing brands and test some great products, we get to do it all in one of the most amazing places on earth: Sandpoint, Idaho. Set at the base of a ski resort and along the shores of one of America’s deepest lakes, this little town is the perfect backdrop for testing out men’s gear.

Want to know if that winter coat really holds up in cold temperatures? No worries, we’ll test that on the slopes of the ski resort.
Need to know if the stand-up paddleboard you’re considering buying is really worth the hype? We’ll find out for you on the water of our local lake.


A Man and His Gear
111 Cedar Street, Suite 4
Sandpoint, ID 83864

Get in Touch

We love hearing from our audience! Want to get in touch with us? Drop us a line at any of the below email addresses.