Top 5 Reasons Why Toyota Trucks (and SUVs) are So Expensive

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There’s no doubt that Toyota trucks are expensive. But many people feel like they’re worth the price. After all, Toyota is a brand known for its quality and durability. If you’re in the market for a new truck, it’s important to understand why these vehicles cost so much. In this article, we’ll take a closer look at the factors that contribute to Toyota truck prices and see why they remain some of the most expensive on the market.

So why are Toyota trucks so expensive? Toyota’s command a higher price due to their higher than normal reliability rating, off-road capabilities, their work truck prowess, lower maintenance cost, and low inventory levels due to people not wanting to sell their truck because of the aforementioned reasons.

1. Toyota’s are known for their reliability

One of the main reasons Toyota trucks are so expensive is because they’re built to last. Toyota has a reputation for making vehicles that are tough and reliable. If you buy one of these trucks, you can rest assured knowing that it’ll serve you well for many years to come.

No one wants to break down in their vehicle (which is why vehicles like Mercedes and BMW drop in price so quickly), so they buy something that they know they don’t have to worry about.

Toyota has been a cure-all when it comes to reliability, and their vehicles tend to be over-engineered to the point they have built up a huge reputation. This reputation allows their vehicles to not only keep their value but sometimes even be more expensive than new, on the used market.

2. Their vehicles are well known for their off-road capability

Toyota trucks are also popular among off-road enthusiasts. Their vehicles offer a lot of features that are ideal for traversing rough terrain. This helps to explain why they tend to cost more than other trucks on the market.

Off-roading and Overlanding have been building in popularity over the past couple of years, and because of this, any off-road capable vehicle has gained in value. Toyota’s are commonly built to be awesome off-road vehicles that can be taken anywhere but also be trusted to not break down in the middle of nowhere.

This has also boosted the truck’s image even more, making people want them more, driving demand and prices.

3. Toyota trucks are extremely usable work trucks

Another reason Toyota trucks are so expensive is that they’re extremely usable work trucks. They come with a wide variety of features that make them perfect for commercial (even personal commercial) applications. If you need a truck that can handle heavy-duty tasks, then a Toyota is likely the best option for you.

These features include a high towing capability, larger truck beds, and their reliability that we talked about earlier. If you need a truck that you can beat up, take to a work site, and not have to worry about, a Toyota is a great option.

This means that not only are consumers competing for the small inventory of Toyota’s, but businesses are as well.

4. Much lower maintenance cost

Toyota trucks have a much lower maintenance cost than other vehicles. This is another reason why they’re such a good value for the money. Lower maintenance costs mean these vehicles are highly needed by people who don’t want to spend as much to keep their vehicles running.

This means that people that would normally drive something like a Mercedes or BMW might opt for a similarly specced Land Cruiser or Tundra, rather than risk paying more for a similar product.

5. People don’t sell them, making for less inventory

Toyota trucks are also popular among consumers because people don’t sell them. This means that there’s less inventory available on the used market. As a result, Toyota trucks tend to hold their value better than other vehicles.

Prices of vehicles are highly affected by how much inventory is on the market! This is why you see supercar manufacturers only selling 60 of a certain vehicle, to make sure that the values stay high.

In the same way, when there are only so many of a pickup or SUV on the market, that drives up the price of the existing vehicles.

Should Toyota trucks command such a high price?

While Toyota trucks are expensive, there’s no doubt that they offer a lot of value for the money. If you’re looking for a truck that’s built to last and offers great off-road capability, then a Toyota is likely the best option for you.

Keep in mind that these vehicles come with a higher price tag than other trucks on the market, but the extra expense may be worth it in the long run.

I agree that Toyota does demand a higher price! If you can promise not only reliability, but also capability, and luxury in one place, it is only right to be able to command a higher price than the competition.

Frequently Asked Questions

Is the Tacoma or Tundra a better truck?

If you are looking for a vehicle with better gas mileage, and want to do serious off-roading, you might want to take a look at a Tacoma! However, if you want a truck for work, and hauling passengers, the Tundra can’t be beaten when it comes to the Toyota lineup.

Why is there both the Sequoia and Land Cruiser around?

Both the Sequoia and the Land Cruiser are built by Toyota, but they also compete in the same vehicle class. However, they are marketed to different people. The Sequoia is the more normal vehicle for the family, however, the Land Cruiser is marketed much heavier to the people that would normally buy a luxury vehicle.

Do Hondas or Toyotas last longer?

While there isn’t any true winner, everything is based on vehicle to vehicle. I believe that the Toyota is going to be the vehicle that lasts longer. They also have a much wider array of vehicles that should work for anyone.


Toyota trucks are some of the most expensive vehicles on the market. But there are many reasons why they command such a high price tag. These trucks are known for their quality, durability, and off-road capability. They’re also extremely usable work trucks.

Toyota’s lower maintenance cost is another reason why these vehicles are so popular among consumers. If you’re in the market for a new truck, it’s important to consider all of the factors that contribute to Toyota truck prices. In the end, you may find that they’re worth the extra expense.